OKRs Explained
- Jon Vassallo
- Mar 13, 2023
- 2 min read
OKRs are used by companies to align teams and individuals with the overall strategy and mission of the organization.

OKRs, or "Objectives and Key Results," is a goal-setting framework that helps organizations set and track progress towards specific, measurable goals. OKRs are used by companies of all sizes, from small startups to large multinational corporations, to align teams and individuals with the overall strategy and mission of the organization.
What are OKRs?
At its core, an OKR is a clear and measurable goal that an organization wants to achieve. It is composed of two parts: the objective, which is a statement of what the organization wants to accomplish, and the key results, which are specific, measurable milestones that will indicate progress towards the objective.
For example, an objective for a company might be to "increase customer satisfaction" and key results might include "increase customer retention rate by 10% in Q1" or "improve Net Promoter Score (NPS) by 15 points in Q2."
How do OKRs work?
OKRs are used to align teams and individuals with the overall strategy and mission of the organization. They are often set on a quarterly basis, with each quarter having its own set of objectives and key results. This allows for flexibility and adaptability, as well as the ability to track progress and make adjustments as needed.
OKRs are typically set at the company, department, and individual level. This allows for a clear alignment between different levels of the organization and ensures that everyone is working towards the same overall goals.
Why are OKRs beneficial for businesses?
OKRs are beneficial for businesses because they help to align teams and individuals with the overall strategy and mission of the organization. They also provide a clear framework for setting and tracking progress towards specific, measurable goals.
Additionally, OKRs are beneficial because they allow for flexibility and adaptability. Because they are set on a quarterly basis, organizations can make adjustments as needed to stay on track and achieve their goals. OKRs are a goal-setting framework that help organizations set and track progress towards specific, measurable goals. By aligning teams and individuals with the overall strategy and mission of the organization, OKRs can help businesses achieve their objectives and drive growth.
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